Chalk & Cheer Co. was born out of a firsthand understanding of the dedication, discipline, and passion required by young athletes. As a former gymnast myself I saw a major gap in how young gymnasts and cheerleaders are supported outside the gym. Competitive gymnastics and All-Star cheer demand immense focus, grit, and sacrifice from both the athletes and their families. 

This boutique was founded to step directly into that journey. We believe that practice wear shouldn't just be functional; it should serve as a source of confidence, identity, and personal pride. As a local educator, I see the importance of allowing youth to see themselves in as many aspects of their life as possible. Encouraging youth development with a high-energy, premium retail model, Chalk & Cheer Co. brings a curated shopping experience directly to training facilities—celebrating every hard-fought rep, hit routine, and personal breakthrough along the way.